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Friday, January 13, 2006
It would seem that Apple CEO's "halo effect" theory about how the iPod is the route into all sorts of other areas, and that it will inevitably drive the public towards Apple products, is at least coming partially true.
The AAPL stock price continues to rise - trading at its highest level;
Forbes.com saying that Apple are likely to outperform for years;
Sales of Apple computers (not including iPods) is also at levels not seen for many years (1.25m Computers, 14m iPods in the most recent quarter);
...and now, Levi Strauss announces that it's making a pair of jeans which will control your iPod. A Press Release the new iJeans "seamlessly integrate iPod plug and play technology giving music enthusiasts the most innovative and fashionable way to enjoy music on the go".
OK, Levis aren't the first to supply garments to be part of your iLife, Burton put out a snowboarder jacket a couple of years ago - but it is quite an achievement for Apple;
Christopher Ive, head product designer of the iPod and iMac was awarded a CBE for his efforts.
Apple have come along way in the last few years, can they keep it up?
.: posted by Ali 5:42 PM
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